1. The name of the navigation bar must be short and clear

導(dǎo)航欄的文字標(biāo)題要了如指掌，能夠讓人在短時(shí)間內(nèi)領(lǐng)會(huì)到各欄目的主要內(nèi)容。保險(xiǎn)的做法是采用諸如“首頁(yè)”、“聯(lián)絡(luò)我們”“產(chǎn)品引見”等商定俗成的稱號(hào)作為欄目的題。

The text title of the navigation bar should be clear, so that people can understand the main content of each column in the shortest time. The safest way is to use common titles such as "home page", "contact us" and "product introduction" as the title of the column.

2、導(dǎo)航效果不要用圖片或flash來(lái)實(shí)現(xiàn) 這點(diǎn)不用多說(shuō)，眾所周知的搜索引擎不待見圖片或flash等非文字表現(xiàn)形式，當(dāng)然不到萬(wàn)不得已也盡量不要使用js來(lái)實(shí)現(xiàn)，可以用CSS來(lái)實(shí)現(xiàn)，我們既然要做完美的SEO，那就要保證每個(gè)環(huán)節(jié)都是搜索引擎喜歡的。再說(shuō)，文字表現(xiàn)的導(dǎo)航在打開速度上也有著高的優(yōu)勢(shì)。

2. Don't use pictures or flash to achieve the navigation effect. Needless to say, as we all know, search engines don't like non text forms such as pictures or flash. Of course, they don't want to use js as much as they have to. They can use CSS to achieve it. Since we want to do perfect SEO, we need to ensure that every link is what search engines like. In addition, the navigation of text performance also has the highest advantage in opening speed.

3、網(wǎng)站內(nèi)要采用面包屑導(dǎo)航 所謂面包屑就是“您當(dāng)前的位置……”，在每個(gè)內(nèi)頁(yè)里設(shè)置面包屑導(dǎo)航會(huì)使得整個(gè)網(wǎng)頁(yè)結(jié)構(gòu)十分明晰，尤其是內(nèi)容較多、信息量較大的網(wǎng)站更加需要。

3. Breadcrumb navigation should be used in the website. The so-called breadcrumb is "your current position...". Setting breadcrumb navigation in each inner page will make the whole webpage structure very clear, especially for websites with more content and more information.

4、不要讓頁(yè)面太長(zhǎng) 我們作為網(wǎng)站的訪問(wèn)者面對(duì)需要下拉很長(zhǎng)的網(wǎng)頁(yè)是十分不舒服的，而且過(guò)長(zhǎng)的頁(yè)面不容易獲得更好的權(quán)重，因此對(duì)于前期導(dǎo)航的規(guī)劃設(shè)計(jì)就相當(dāng)重要了，合理的分類盡量減少頁(yè)面的長(zhǎng)度，是導(dǎo)航作用體現(xiàn)的大亮點(diǎn)。

4. Don't let the page be too long. As the visitors of the website, it's very uncomfortable to drop down the very long page, and it's not easy to get better weight for the too long page. Therefore, it's very important for the planning and design of the early navigation. Reasonable classification can reduce the length of the page as far as possible, which is the biggest highlight of the navigation function.

5、在導(dǎo)航菜單里也要設(shè)置關(guān)鍵詞 在擁有數(shù)量眾多的內(nèi)容頁(yè)時(shí)，導(dǎo)航中無(wú)論是首頁(yè)還是欄目頁(yè)的鏈接是獲得內(nèi)部鏈接重要的來(lái)源。由于內(nèi)頁(yè)數(shù)量多，錨文本指向首頁(yè)和欄目頁(yè)，所傳遞的權(quán)重也就相應(yīng)越高。這也就是在規(guī)劃網(wǎng)站的時(shí)候需要對(duì)于核心的關(guān)鍵詞進(jìn)行定位和分類的原因，知道用戶喜歡什么內(nèi)容，分出主次，提高用戶體驗(yàn)。

5. Key words should also be set in the navigation menu. When there are a large number of content pages, the most important source of internal links is the links on the home page or column page. Because of the large number of inner pages, the anchor text points to the home page and column page, and the higher the weight is. This is the reason why we need to locate and classify the core keywords when we plan the website. We need to know what the users like, distinguish the primary and secondary, and improve the user experience.

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